Privacy Policy
Last Updated: October 15, 2023
At Basengreen, your privacy is critically important to us. This policy explains how we collect, use, and protect your personal information when you use our website, make a purchase, or interact with our services.
By accessing our website and services, you agree to the collection and use of information in accordance with this policy.
Information We Collect
Personal Identification Information
When you create an account, make a purchase, or subscribe to our newsletter, we may collect personal information such as:
- Full Name
- Email Address
- Shipping/Billing Address
- Phone Number
- Payment Information (handled by secure gateways)
- Company Information (for business customers)
- Account Login Credentials
- IP Address and Location Data
Technical and Usage Data
We automatically collect certain information about your visit to our WordPress site:
- Browser type and version
- Pages visited and time spent
- Referring website and exit pages
- Device type and operating system
- Cookie and tracking data (see details below)
Order Information
For all purchases through our e-commerce system, we collect:
- Purchase history and transaction records
- Shipping preferences and tracking information
- Return and warranty details
How We Use Your Information
Order Processing and Fulfillment
We use your personal information to:
- Process payments and complete transactions
- Ship products and provide order tracking
- Manage returns, refunds, and warranties
- Verify identity for security purposes
Account Management
For registered users:
- Create and manage your account
- Provide customer support and respond to inquiries
- Send service notifications
Marketing Communications
With your explicit consent, we may send you promotional emails about new products, special offers, and company news. You can opt-out anytime using the unsubscribe link in every email.
Other marketing uses:
- Personalizing website experience and content
- Analyzing purchasing behavior for optimization
- Administering loyalty programs and promotions
Business Operations
General business purposes:
- Improving our products and services
- Developing new features and offerings
- Preventing fraud and ensuring security
- Complying with legal obligations
Cookies and Tracking Technologies
What Cookies Do We Use?
Our WordPress site uses these cookies:
Necessary for the website to function and cannot be switched off:
- Session cookies for login authentication
- Shopping cart management cookies
- Security protection cookies
Enhance website functionality:
- Language and region preference cookies
- Layout customization cookies
- Plugin functionality cookies
Help us understand how visitors interact with our site:
- Google Analytics cookies
- Heatmapping tools
- Error reporting cookies
These help us improve site performance and user experience
Used by advertising services for targeted campaigns:
- Remarketing cookies
- Affiliate tracking cookies
- Email campaign tracking
Note: We only enable these if you consent
Managing Cookies
You can manage cookie preferences through:
- Browser settings (disable/re-enable cookies)
- Our cookie consent banner options
- Third-party opt-out tools
Data Sharing and International Transfers
We implement GDPR-compliant measures for international data transfers:
- Service Providers: Payment processors (Stripe, PayPal), shipping carriers (FedEx, UPS), and marketing platforms
- Legal Compliance: When required by law or legal requests
- Business Transfers: In case of merger, acquisition, or sale
EU-US Data Transfers: We use Standard Contractual Clauses (SCCs) for all transfers to US partners.
Data Security Measures
We implement industry-standard security protections including:
- SSL/TLS encryption for all data transmissions
- Regular WordPress security audits and updates
- PCI-DSS compliance for payment processing
- Two-factor authentication for administrator accounts
- Data encryption at rest in our databases
Despite these measures, no online method is 100% secure, so we encourage strong passwords and vigilance.
Your Data Rights (GDPR & CCPA)
You have the right to:
- Access personal data we hold about you
- Correct inaccurate personal information
- Delete your data from our systems
- Restrict processing in certain cases
- Data portability in machine-readable format
- Object to processing for marketing purposes
- Withdraw consent at any time for consent-based processing
To exercise any right please contact us using the information below.
Data Retention
We retain personal information as long as necessary for the purposes stated:
- Customer Accounts: Retained during active relationship and 3 years after last activity
- Order Records: Retained for 7 years for tax and compliance
- Marketing Data: Until consent is withdrawn
- Analytics Data: Anonymized after 26 months
Children's Privacy
Our products and services do not address anyone under the age of 16. We do not knowingly collect personally identifiable information from children under 16. If you are a parent or guardian and you are aware that your child has provided us with personal data, please contact us.
Policy Changes
We may update our Privacy Policy from time to time. We will notify you of significant changes by posting the new policy on this page and updating the "Effective Date" at the top. We recommend reviewing this page periodically for any changes.
Contact Our Privacy Team
For questions about this privacy policy or to exercise your data rights, please contact us:
privacy@basengreen.com
Phone
+1 (888) BASEN-01
Postal Address
Attn: Privacy Officer
Basengreen GmbH
Zurich, Switzerland 8001